Sexual wellness startups are experiencing explosive growth with the market set to reach $81.4 billion by 2028, driven by changing attitudes, mainstream retail adoption, and major funding rounds like Hello Cake’s $18M Series B. Companies are moving from taboo niche players to mainstream health and wellness brands with products in Target, Walmart, and Sephora.
Fetal personhood laws are rapidly expanding across the US in 2025, with 10+ states introducing bills that could criminalize patients seeking abortions. Georgia’s brain-dead woman case demonstrates how these laws create medical chaos, while lawmakers push legislation that treats embryos as people with full legal rights.
Adriana Smith, a 30-year-old Georgia nurse, was kept on life support for over four months after being declared brain-dead while pregnant, with doctors citing state abortion laws as requiring them to maintain support until fetal viability. Her baby was delivered prematurely in June 2025, weighing 1 pound 13 ounces, before Smith was taken off life support. This case highlights how fetal personhood laws in states like Georgia, Florida, Iowa, and South Carolina can override family medical decision-making in complex end-of-life scenarios.