Post ID 33806

Match.com Purchases OkCupid: What This Means for Online Dating Sites

Does the $50 million sign the demise of internet dating or even the beginning of a richer electronic dating experience?

The internet internet dating sites Match.com and OkCupid are now able to include another couple that is happy their set of effective matches: by themselves.

IAC’s Match.com, which has a household of internet dating sites including Chemistry.com, Individuals Media, and SinglesNet, bought OkCupid for $50 million on Wednesday. Unlike the subscriber-only Match.com, OkCupid offers its services 100% free, supports it self through marketing, and generally draws more youthful singles whom interact with the website’s hip, Digital Age ethos.

So what does the marriage that is corporate for future years of online dating sites?

If you have ever gone fishing for the mate online, you realize that Match.com is a lot like the McDonald’s of on the web sites that are dating. (more…)