Post ID 33806
Match.com Purchases OkCupid: What This Means for Online Dating Sites
Does the $50 million sign the demise of internet dating or even the beginning of a richer electronic dating experience?
The internet internet dating sites Match.com and OkCupid are now able to include another couple that is happy their set of effective matches: by themselves.
IAC’s Match.com, which has a household of internet dating sites including Chemistry.com, Individuals Media, and SinglesNet, bought OkCupid for $50 million on Wednesday. Unlike the subscriber-only Match.com, OkCupid offers its services 100% free, supports it self through marketing, and generally draws more youthful singles whom interact with the website’s hip, Digital Age ethos.
So what does the marriage that is corporate for future years of online dating sites?
- Two Sites Won’t Change Much, reports Adrianne Jeffries at The Nyc Observer. OkCupid CEO Sam Yagan informs Jeffries that his web web site will stay free and therefore its research arm–OkTrends–will carry on analyzing user data to surface internet dating styles, though it will not add information from Match.com or its affiliated web sites (you may keep in mind OkTrends teaching us that guys are prone to content unsightly ladies).
- OkCupid Community Could Flee, predicts The Atlantic’s Nicholas Jackson. He suspects IAC would like to transform as numerous OkCupid users that you can to Match.com customers but believes it is a bad concept. OkCupid currently offers its devoted community robust features 100% free, he describes: “as well as the OkTrends web log, people to the OkCupid website are offered their individual blog sites, the capacity to immediate message, photo records, and use of quizzes and games. ” If IAC removes those features, he states, “users will flock somewhere else. “
- This will be a Loss for Daters, claims The Stir’s Maressa Brown:
If you have ever gone fishing for the mate online, you realize that Match.com is a lot like the McDonald’s of on the web sites that are dating. (more…)