Every loan agent worth his or her salt is looking for new loan products to originate that are tied into the purchase money market in today’s dynamic mortgage market. Key to being effective when you look at the purchase marketplace is having the ability to sell products which are function and benefit driven in place of “price driven”. While pricing is crucial, features and advantages of a loan system will apart set an originator through the competition and build realtor and builder relationships which are almost certainly going to endure long-lasting.
Customer “Construction to” that is permanentCTP) loans match this bucket and certainly will assist build an originators “book of business”. E-commerce may be built around both realtor and builder recommendations, which many loan originators Find Out More are already cultivating in one single method or any other.
Then CTP lending may not be a good fit for you if you are a product of the (now demised) refi boom and you’re satisfied with “selling price. This will be not at all company of order-taking! (more…)