Probably the most crucial metrics for the app that is growing the common income per individual, or ARPU. Understanding the ARPU of Tinder can provide tremendous understanding of how good comparable apps are doing.
. Relating to Match Group papers, the term ARPU means revenue that is average subscriber—not individual.
The only users included in this figure are those who have spent some amount of money, users who have not purchased a paid subscription are not included in ARPU in other words.
That apart, let’s dig to the information.
To start, Tinder ARPU has increased by 50% since 2016, which will be an impressive feat in and of it self. (more…)