The Ultimate Guide to Amazon Keyword Research
Amazon, the Amazon logo, Fulfillment by Amazon, FBA, Seller Central, and any other Amazon owned company names, products, and/or logos are property and the trademarks of Amazon.com or its affiliates. The point of using Amazon backend keywords is to further enhance search visibility for your listing. There is no email notification that will tell you that Amazon has indexed your backend keywords.
Some of the most memorable buying experiences I’ve had on Amazon are when the seller is very obviously actively engaged in their product listing. They’ll have responded to every question asked, and in a quick timeline. For those sellers, I make the extra effort to be speedy with my review for them. Platforms like Instagram, Facebook and Twitter can be untapped goldmines for getting reviews. You can run a campaign on one of those social media sites, asking people to leave feedback on their purchases.
Using product review comments, you can mention that a reviewer’s complaint is resolved, show how you handled it, and express hope that the buyer is truly satisfied. Even if your buyer doesn’t change the review, other buyers will see your comment and, hopefully, appreciate your efforts. Sorry to say, once you’ve remedied the situation, changing the review is up to your buyer.
Just be careful of how you word things on certain sites. If a buyer has already left you seller https://medium.com/@gordlinket/white-hat-ways-to-spread-the-word-about-your-brand-on-amazon-85bf467125b8 feedback, they’ve shown they’re the type of person who’s willing to write a review.
Amazon provides 5 lines where you can insert your backend keywords. Initially, Amazon only allowed users to use 50 characters for each line. So in total, sellers can use up to 250 characters for their backend keywords. Amazon backend keywords are “hidden” keywords that should only be used at the backend section of your Amazon Seller Account.
Furthermore, it doesn’t seem that the person bought or received the product either. Officially, Amazon frowns on any added “review request” efforts outside of the emails they send on your behalf. Did you know you can add your own comments to product reviews?
I’m fairly new to selling on Amazon and I recently got a negative review which I thought was a bit odd. The reviewer left a negative review not about the product itself but about the other reviews that the product has been getting. Is this allowed within Amazon’s rules for reviews or does this go against it?
Messaging Amazon buyers with requests to change negative reviews is an outright no-no for Amazon sellers. But there are two subtle approaches you can take to nudge them along. If at all possible, resolve the issue to the buyer’s complete satisfaction, especially if it’s a Verified Purchase review. If you don’t have many reviews yet, a few negative review can drastically lower your product’s star rating or your seller ratings from some time. The cost of a refund or replacement can be worth repairing this damage since it directly affects future sales and thus, additional review opportunities.
Sellics’ Review Management tool sends you instant email notifications when you receive negative reviews and lets you respond directly from the Sellics dashboard to Amazon, ensuring a smooth workflow. Amazon allows reviewers to upload images and videos within the review screen and these reviews carry more weight than plain star and text reviews. The Add Photos/Video button, shown below, appears once they begin typing. Now we’ll examine how to get reviews on Amazon in a way that helps you grow sales without jeopardizing your seller account. Product reviews are the star-rating reviews prominently featured on a product page, just underneath the product title.
Thus, knowing if Amazon has indeed indexed your backend keywords falls under trial and error. And just like any other search engine, it uses keywords to show and rank listings for its search results. And just like any search engine, Amazon has its own optimization rules pertaining to the use of keywords. Anyway, last August , Amazon put an end to speculations by releasing the new Seller Central backend keywords limit.
According to Amazon Seller Central, the marketplace search engine considers text match, price, availability, selection, and sales history to rank listings. Say you’re an Amazon merchant, and you want to sell women’s sunglasses. You won’t be the only merchant selling the accessory on the amazon reviews marketplace—there are over 40,000 other sellers also offering women’s sunglasses. Sunglasses aren’t an exception—Amazon, across all products, is saturated with merchants. To beat the competition, you have to find ways to increase your product listings’ visibility on the marketplace.
To boost your listings’ visibility, we’ll highlight nine key ways to drive external traffic outside of Amazon and internal traffic within the marketplace to your products. Using these strategies leads buyers right to your listings, so they can make their way down your sales funnel and grow to become a customer.
And true, those two things are indeed important ranking factors in the eyes of Amazon. And when it comes to search engines, using the right keywords plays a crucial role on how pages (in this case, listings) gain visibility to its target audience.
If the person bought the product on Amazon, the review has the Verified Purchaser badge. But it’s not necessary to but it on Amazon to review it. It is not necessary to purchase a product in order to leave a product review. The only requirement is that the reviewer must have purchased something from Amazon using the card they have on file.
Message them to ask if they wouldn’t mind leaving a review for the product as well, using the techniques in #2 and #3. You’re not allowed to do incentivised reviews anymore, but Amazon’s not making it entirely impossible to get feedback when you’re just starting out — enter stage left, Early Reviewer Program. If you’re sending a product review request before the buyer’s even received their item, they’ll wonder why you’re being so hasty and pushy.